

Now with 4:44, the RIAA is apparently hitting him up early. MHCG had the RIAA reshift their rules, allowing digital albums to be considered platinum on their release date. Meanwhile, fellow rapper Curtis Jackson, a.k.a 50 Cent, has given his take on the album in an Instagram post.

Perhaps after the success of Magna Carta Holy Grail in 2013, which achieved platinum status in 72 hours thanks to Samsung purchasing a million downloads, Jay was confident that he had the mechanisms in place to get 4:44 to platinum in no time. Jay Z, who recently became the first rapper to get inducted into the Songwriters Hall of Fame, has more platinum albums than any other hip-hop artiste. Variety reported that yesterday’s early morning press release announcing the million mark didn’t contain any specifics on how many sales, streams, or downloads 4:44 did, but the outlet did contend that the Sprint downloads alone got the album to platinum. Jay was so confident that the combination of Tidal streams and downloads from his Sprint deal would push him past the million mark that he had a plaque made and took a photo with RIAA CEO Cary Sherman a whole week ago, well before the album’s June 30th release.Īs much as people loved 4:44, some were a bit skeptical about how the album could be certified platinum at 10 AM after a long holiday weekend. Spotify, which now has more than 140 million active monthly users. Last year Tidal said it had three million subscribers but some have questioned the accuracy of those numbers. That sounds like a hyperbolic line Jay would use to affirm his supremacy, but it actually happened with 4:44. Jay-Z has had 13 solo platinum albums, which his label Roc Nation says is more than any other hip-hop artist.

Apparently a Jay-Z album is such a sure thing that we’re now holding plaque presentations before the album even drops.
